Disturbing

New Huggies advert that I have just seen is more than a little bit disturbing. To highlight their 'leg-fitted' new design (since when were nappies a fashion item?), they've had a nice montage of adults - mostly city types - rolling about and crawling and bumping like babies do to get around. So obviously this involved a lot of men on all fours with their arses in the air. You can see why this might be a difficult image.

Disturbing.